Team

Founder and Principal

James Chung

Over the course of his career, James has represented more than 100 national and regional tenants and landlords, many of them Fortune 500 companies, and has transacted more than 15 million square feet across nine Bay Area counties — some of the most coveted real estate in the world. With billions of dollars in total lease consideration and sales in his locker of experience, James is relentlessly focused on delivering consistency, creativity, and transparency to his clients: he focuses on service, not fees, regardless of deal size. He views great retail brokers as “traffic engineers”: “I can tell you every make and model of cars driving by a particular intersection in San Francisco or San Jose, because I’m on the streets watching what’s happening,” he says. “Now more than ever, that information is critical. We know who’s in the market, and why they’re doing it — and that gives our team a unique edge to consult at a very high level and to communicate how market conditions are changing.”

Econic’s roster of clients has included everything from well known brands like T&T Supermarket (Loblaw), Life Time, Peet’s Coffee, adidas, Capital One, Chase Bank, US Bank, Party City, PGA Superstore, Salon Republic, Darden, Hmart, MOD Pizza, AT&T, Save Mart Companies, Living Spaces, Inspire Brands, WellBiz Brands, Sutter Health, Fidelity, Cinepolis, and Kids Care Dental to Michelin star chefs and restaurants like Iron Chef Morimoto, Protégé, Back Of The House, and Orchard City Kitchen. Chung’s agency work on behalf of national REITs and property developers includes such names as Federal Realty, Hunter Properties, Kimco, Black Rock, Balboa Retail Partners, TRC, CIM, Jamestown, Donahue Schriber, and Keenan Land Company.

James is a sought-after speaker, writer, and subject matter expert in retail and commercial real estate and contributes regularly to the Silicon Valley Business Journal, San Francisco Chronicle and San Jose Mercury News. He’s also been named Silicon Valley Business Journal’s Top 40 Under 40 in 2012, ASVB (Association of Silicon Valley Brokers) Broker of the Year in 2015 and 2016, and among Chain Store Age’s “Power Four.” He is a longtime and deeply invested member of the International Council of Shopping Centers (ICSC), which he served as State Director from 2014 to 2017.

Chief Operating Officer

Carol Chung

Carol Chung brings decades of experience in business development, sales and marketing to her role as Chief Operating Officer at The Econic Company. Prior to joining the company, Carol was a multi-unit franchise operator and early adopter of a well-known brand in the health, beauty and wellness space. In her current role, she oversees Econic’s strategic initiatives, branding, hiring and retention, and back-of-the-house operational functions.

Carol was part of The Econic Company’s initial core team when the company launched amidst the COVID-19 pandemic, and brings a purpose-driven approach to developing, refining, and executing the firm’s mission and vision for the future, both with respect to clients and internal company culture. She is focused on creating a compelling team of brokers and staff who are empowered to solve clients’ unique challenges with creativity, grit, and connection. In her role as a strategic advisor, Carol implements and distills initiatives and operational processes that allow Econic to serve clients in a nimble, people-focused way.

Executive Director

Josh Shumsky

Josh Shumsky joined The Econic Company in 2023 as an executive director and brings more than 13 years of commercial real estate brokerage experience to his role. Before joining Econic, Josh represented clients in lease and sale transactions at a large global CRE brokerage, where he was consistently recognized as a top producer. He has also worked in-house at retailers including Pacific Sunwear and Orchard Supply Hardware and has cultivated a deep understanding of what truly matters to retailers in site selection and expansion strategies.

From the outset of his career, Josh has focused first not on the individual transaction, but on developing and solidifying long-term client relationships. He prides himself on the ability to evaluate a shopping center or client rollout on both a macro and micro level, asking the nuanced questions, from day one, required to effectively assist clients in achieving their goals and objectives. More than a brokerage relationship, this approach has made Josh an integrated partner working collaboratively with key decision makers and stakeholders across the retail real estate industry.

Josh’s national tenant client list include: HMart, Pollo Campero, Modern Animal, and Dunkin. His national landlord client list include: Brixmor, Brookfield, Epic Real Estate Partners, Heitman, and Sand Hill Properties.
He is actively involved in leading industry organizations and is currently the ICSC Marketplace Council Director for Northern California/Northern Nevada.

Senior Director

Kyle Goni

Kyle Goni is a Senior Director at The Econic Company specializing in representing national and regional retail tenants and regional shopping centers. With a pulse on local and national markets, Kyle gets creative in sourcing opportunities in finding the perfect match for tenant and ownership. Prior to joining the firm, Kyle represented both tenants and landlords alike in deals across California and the United States at Lockehouse Retail Group, a boutique CRE brokerage in the San Francisco Bay Area.

Kyle’s past and present client list includes Target Corporation, Life Time, H Mart, Kohl’s, Amazon, Visual Comfort & Co, Nick The Greek, KinderCare, Limon, Vitality Bowls, Crumbl, and The Breakfast Club. He has worked on behalf of national Landlords including Regency Centers, National Retail Properties, Sandhill Property Company, The Hanover Company, Valley Oak Partners, Kairos Investments, Prometheus, Healthpeak, Tallen Capital Partners, Sares Regis, Lyon Living, and LRG Investors. He has successfully helped Nick The Greek with their national expansion and has completed deals for the brand in six different states to date.

Kyle is a member of the International Council of Shopping Centers (ICSC) and has worked in the commercial real estate industry for over a decade.

Director of Transactions and Marketing

Marisa Delgado

Marisa Delgado is the Director of Transactions and Marketing at The Econic Company. With over 14 years of retail experience, Marisa specializes both in agency and occupier representation, oversees all marketing communications, public relations and promotional activities. Marisa is integral in all facets of the transaction, from LOI negotiations to tenant coordination, in addition to being the backbone of all of Econic’s assets totaling over 15 million square feet. Moreover, she strategically manages and aids the development and roll-outs of Econic’s roster of national and regional tenants.

Marisa’s passion for excellence, professionalism, expertise and leadership all play a pivotal role in ensuring a successful experience for all of Econic’s business partners and clients.

Executive Director

Matt Sweeney

Matt Sweeney has been a retail real estate specialist since 2006 and joined The Econic Company as an Executive Director in 2023. His extensive knowledge of the San Francisco Bay Area market and depth of experience working in the retail development industry has allowed him to artfully meet the needs of both tenants and landlords alike, earning him a reputation as a trusted advisor who always prioritizes the long-term interests of his clients. He has successfully negotiated hundreds of lease and sale transactions with national tenants, regional and local retailers, property owners and investors, developers and institutional REITs and multifamily owners with retail portfolios throughout the greater Bay Area.

Matt’s landlord clients include Brookfield Properties, Brixmor, Invesco, Kimco Realty, Hunter Properties, UBS, Carmel Partners, Dollinger Properties, Sand Hill Property Co, Prometheus, Equity Residential, Essex Property Trust, and Fairfield Residential. He has represented a wide range of retail tenants including CVS Pharmacy, Wells Fargo, Bassett Furniture, Grocery Outlet, Crunch Fitness, Great Clips, Bonchon Chicken, Golftec, Dunkin’ Donuts, and Firehouse Subs.

Some of Matt’s high profile development projects include:

● Almaden Ranch, a 350,000 SF destination retail center anchored by Bass Pro Shops, Total Wine & More, Guitar Center & Ulta.

● Main Street Cupertino, a 17-acre mixed use project including 130,500 SF of lifestyle retail 260,000 SF of Class-A Office, a 180 room hotel and 120 apartments.

● Pleasanton Gateway, a 129,000 SF neighborhood shopping center anchored by Safeway and CVS.

● Village at San Antonio, a major mixed-use development at the border of Mountain View, Palo Alto and Los Altos, including 120,177 square feet of urban ground floor retail and restaurant space, anchored by a 10-screen Showplace ICON Theatre, a 167 room Hyatt Centric Hotel, and 456,000 SF of Class-A office space.

Director

Megan McArthur

Megan began her career in commercial real estate as an administrative assistant at Newmark, where she built a strong foundation in transaction coordination, market analysis, and marketing. She transitioned into brokerage and quickly advanced to Director at The Econic Company, specializing in retail landlord and tenant representation across the Bay Area.

Born and raised in San Jose, Megan brings an intimate knowledge of the region’s diverse submarkets, trade areas, and consumer dynamics, enabling her to strategically advise clients on site selection, market entry, and portfolio growth. She represents a distinguished roster of institutional landlords, private owners, and a diverse mix of local and national retailers.

Megan’s landlord clientele includes Brookfield Properties, Jay Paul Company, Sand Hill Property Company, Brixmor, and Prometheus, among others. She has also represented a broad range of tenants, including prominent brands such as Chick-fil-A, Bloomingdale’s (Bloomie’s), King Living, Amazon, Peet’s Coffee, AFC Urgent Care, and more.

Megan brings a long term perspective to every relationship, rooted in honesty, transparency, and consistent communication. Her commitment to learning and getting better with every transaction, delivers exceptional results for her clients.

Executive Director

Mike Conroy

Mike Conroy is an Executive Director at Econic Company, bringing an extensive background in tenant and landlord representation across national and regional markets. His occupier representation includes best-in-class companies such as AT&T, AutoZone, Chick-fil-A, Dutch Bros, Gelson’s, Tokyo Central, Urban Air, Xponential Fitness brands, along with many other national and regional retailers.

On the landlord side, Mike represents prestigious national REITs, including Kilroy Realty, Albertson’s, Balboa Retail Partners, Bixby Land Company, Heitman, Harvest Properties, IQHQ, Kimco Realty, Regency Centers, Realty Income and TA Realty. Including several best-in-class retail assets such as:

• The Pruneyard – Campbell, CA
• San Antonio Village – Mountain View, CA
• Park Place Bay Meadows – San Mateo, CA
• Elco Yards – Redwood City, CA

A recognized thought leader in the retail real estate sector, Mike was recently named to the Silicon Valley Business Journal’s 2026 40 Under 40, one of the most prestigious honors in the region recognizing top professionals across all industries. He has been a repeated speaker at ICSC events, was awarded a CRE Rising Star by The Registry, and was named Econic’s 2025 Top Producer, reflecting his influence, deal execution, and market insight across the Bay Area retail landscape.

A Bay Area native, Mike leverages his lifetime of local knowledge and deep institutional relationships to deliver a unique value proposition in every transaction. His competitive spirit, honed as a Division I tennis player, continues to fuel his commitment to excellence in all aspects of his work.

Executive Director

Mike Costa

Mike Costa joins the econic company as an Executive Director and brings over 40 years of commercial real estate experience to the team. Synonymous with Bay Area retail real estate, Mike has successfully represented both Landlords and Tenants in the market ranging from institutional ownership groups to household national brands with names like Chick-fil-A, 24 Hour Fitness, Party City to Regency Centers, JP Morgan, Wells Fargo and Hudson Pacific to name a few. Moreover, Mike has significant sales experience transacting treasured assets like El Paseo de Saratoga, Target in Dublin, United Artists in Redwood City, Knight Ridder in San Jose and more.

Mike’s body of experience brings an unparalleled depth of knowledge to the real estate process that makes him a highly sought after representative for all sides of the transaction.

Executive Director

Nicole Key

Nicole Key started hear real estate career doing property management and leasing for family owned properties while she was in College and officially joined the industry in 2011. From 2011 to 2017, Nicole established herself as a pillar in retail leasing and investment sales. In 2017, Nicole joined Cushman & Wakefield as a Managing Director of Retail Services to expand the company’s retail platform into the Central Valley. In February 2023, Nicole moved to The Econic Company where she opened their first Central Valley office.

Nicole has 15 years of experience in the real estate with an extensive background in all aspects of commercial real estate including investment sales, leasing, valuation, entitlements, escrows, asset management, and strategic advising. Her expertise includes financial analysis and modeling; investment advising for value appreciation, wealth management, and estate planning; procuring buyers and sellers for commercial investments; assessing and recommending solutions to reposition properties; effectively negotiating and advising throughout leasing assignments; and project managing developments and entitlements along side her clients.

Nicole’s abbreviated client list includes First Washington, Evergreen Development, Red Mountain Group, Krausz Company, Darden Restaurants, Chase Bank, Dutch Bros Coffee,
McDonald’s, Dave’s Hot Chicken, Denny’s, Fresh Dining Concepts, Mountain Mikes Pizza, and more. Key leasing projects include:

• Lone Tree Plaza – Brentwood, CA
• Union Crossings – Manteca, CA
• College Square – Stockton, CA
• Spreckels Park – Manteca, CA
• Vintner’s Square – Lodi, CA

Executive Director

Nicole Lyon

Nicole Lyon is a Executive Director at The Econic Company and specializes in both Tenant and Landlord representation. She strategically assists national and regional tenants in achieving effective roll-outs throughout the entire Bay Area in addition to project leasing of all retail asset classes throughout Northern California.

Her distinguished landlord clientele include but are not limited to Federal Realty, Hunter Properties, Kimco, Regency Centers, Realty Income, and numerous other private and national REITs and developers. Nicole has created a niche in curating Tenant mixes in ground-up developments or upgrading existing Tenant merchandising mixes. Her current Leasing portfolio includes high-identity projects like CityLine Sunnyvale, Old Town Los Gatos, Westgate Center in San Jose, The Pruneyard in Campbell, and many more. Moreover, on the occupier side, she represents well-known brands such as Skin Spirit, Darden Restaurants, Dave’s Hot Chicken, Humphry Slocombe, The Boba Guys, Back of the House restaurant group to name a few.

Prior to becoming a broker, Nicole managed nearly 1,000,000 square feet of retail property around the Bay area. As a property manager, Nicole worked closely with her Landlord clientele and their Tenants. This unique experience gave her a profound understanding of the unique challenges and opportunities faced by Landlords and retailers alike. In 2018, Nicole was awarded Connect Media’s prestigious Next Generation award.

Director

Ron Cruz

Ron E. Cruz, CCIM joined The Econic Company’s ranks in 2023. Ron’s real estate practice involves using an algorithmic and data backed approach in advising clients on acquisitions, dispositions, and the leasing of commercial real estate. Ron has closed deals on over 650k+ square feet totaling more than $200 million in total consideration.

Ron’s landlord and investment clientele range from REITs, investors, developers, institutional and private ownership groups such as UBS, AvalonBay Communities (NYSE: AVB), Essex Property Trust (NYSE: ESS) Dollinger Properties, and DPI Retail. Ron’s occupier experience includes the expansions and relocations of popular brands: One Medical, Panera Bread, Cold Stone, and Pollo Campero. Prior to joining Econic, Ron worked at Newmark’s San Jose office where he specialized in the sale and leasing of retail properties throughout Silicon Valley. Ron joined as a full time Associate while finishing his senior year of undergraduate studies at San Jose State University (SJSU). While enrolled full time at SJSU, working under Newmark, and prior to graduating, he was also able to achieve the prestigious Certified Commercial Investment Member (CCIM) designation, recognizing him for his advanced and specialized knowledge in the disciplines of commercial and investment real estate, an honor held by fewer than 6.0% of the nation’s commercial brokers.

Executive Director

Sean O’Carroll

Bay Area native commercial real estate broker Sean O’Carroll joined Econic in 2023 and brings more than three decades of experience in retail leasing and sales to his role. Prior to joining The Econic Company, he was an integral member of the retail leasing and sales teams at Cornish & Carey / Newmark for 23 years.

Sean is behind some of Northern California’s most highly visible deals for high-profile, national credit tenants like Ulta Beauty, Verizon Wireless, Panera Bread, Crunch Fitness, Wells Fargo, Grocery Outlet, Sprouts Farmers Market and Chase Bank. He takes a purposeful and thorough approach to retail leasing and strives to truly understand the core strategies and goals of his clients. Buoyed by a network of strong relationships and intimate knowledge of the San Francisco Bay Area market, he curates a thoughtful and intentional execution strategy to implement and expand locations on behalf of tenants.

Over the past three decades, Sean has become deeply connected with major institutional and private owners such as UBS, Sandhill Properties, Essex Real Estate Trust, and DPI and is recognized as a key player in the commercial real estate community. He is well respected for his ability to both expertly and creatively negotiate complex deals while maintaining integrity on behalf of all parties. Sean has been recognized by industry professional organizations for his achievements and has received numerous accolades over the years. He is currently a member of the International Council of Shopping Centers (ICSC) and the Association of Silicon Valley Brokers, where he was awarded Retail Broker of the Year.

Sean’s extensive experience and deep knowledge of the Northern California retail real estate market make him an invaluable asset to his clients. His commitment to providing exceptional service and delivering well-calculated results has made him an invaluable asset to his clients.

Director

Shelby Swanson

Shelby Swanson specializes in both Landlord and Tenant representation throughout the greater Bay Area here at the econic company. After joining the Commercial Real Estate industry in 2018, she immediately set out to service her clients by utilizing her extensive familiarity of the retail world, coupled with her intimate knowledge of the Bay Area, being a Bay Area native herself. Throughout her career, Shelby has been invited to speak on various panels and presentations including ICSC Next Generation and ICSC Local Northern.

Shelby’s landlord and tenant clientele includes established brands and ownership groups, but not limited to McDonald’s, Wells Fargo, Kumon, Baskin Robbins and F45 as well as Essex Property Trust, Inc., Shea, LaSalle, Hudson Pacific Properties, First Washington Realty and many other national and regional landlords and tenants. As a Bay Area native, Shelby has a deep understanding of the greater Bay Area retail landscape which enables her to offer her clients a curated approach to their real estate objectives. Shelby is deeply committed to her clients and understands that her role is critical to their success.

Executive Director

Stephen Rusher

Stephen Rusher joined The Econic Company in October 2023. He has built his business over 15 years, representing institutional landlords and tenants within Northern California’s Class A space market. Throughout his career, he has successfully closed transactions totaling over $400 million and has represented some of the industry’s most significant stakeholders.

Stephen has played a pivotal role in the merchandising and positioning of iconic retail assets in the Bay Area, including Town Center Corte Madera, Bay Street Emeryville, Serramonte Center, and The Streets of Brentwood, which received the SF Business Times 2008 Retail Development of the Year award. With a rich background in the food and beverage sector, he has collaborated with Michelin and James Beard award-winning concepts, elevating the dining experiences at his projects.

Among his esteemed clientele, Stephen has partnered with First Washington, Sierra Pacific Properties, UBS, Jamestown LP, Clarion Partners, TRC Retail, Boston Properties, Finn Capital, Regency Centers, and Heitman Capital Management, representing some of the most prominent landlords in Northern California.

Noteworthy transactions in Stephen’s portfolio include:

● With his expertise in the local trade area, Stephen was able to procure the right site for Vineyard Vines in establishing their flagship store in Walnut Creek.

● Worked in close partnership with Heitman Capital Management at Town Center Corte Madera to creatively and strategically transform a CPK/PF Changs into Sephora and Flores.

● Strategically positioned Vintage Oaks Novato which ultimately attracted Nordstrom Rack.

●Stephen was entrusted by the Bay Area retail holdings of the Vice Chair of the James Beard Foundation to guide them through various food and beverage concepts.

● Orchestrated the opening of the flagship Arhaus in Corte Madera.

● Major contributor to the sale of Bay Street – Emeryville.

● Provided his expertise to facilitate numerous deals with renowned national lifestyle brands such as Apple, Sephora, Nordstrom, Lbrands, ULTA, Crate & Barrel, and REI.

Director

Ian Keane

Ian joins The Econic Company with three years of commercial real estate experience, bringing a background in high-net-worth wealth management and investment advising. He holds a degree in Economics and Finance from Seattle University, where he graduated with Honors. Ian began his career advising high-net-worth clients before transitioning into commercial real estate, where he now specializes in Landlord Representation, Tenant Representation, and Investment Sales.

Born and raised in the Greater Sacramento Area, Ian possesses in-depth knowledge of the local Northern California Retail Market, allowing him to effectively support the unique goals of his clients across California. His past and present client list includes Save Mart, Agora Realty, Petrovich Development Company, and Rich Development Company. Ian has also represented national and regional brands such as The Melt, Proposition Chicken, Sourdough & Co., UPS, Mountain Mike’s, and Nothing Bundt Cakes.

With a client-first approach and strong market insight, he is committed to serving as a trusted advisor to those he represents.

Operations Manager

Kristine Thorp

Kristine Thorp plays an integral role at the econic company as the Operations Manager. Fully licensed as a Salesperson in the organization, Kristine is involved in all aspects of the business. She hails from the tech industry where she was working as an IT business analyst and project manager in her previous life.  Being a Bay Area native, she has an intimate knowledge of the market and applies her deep understanding to all aspects of the business.  She plays a pivotal role in optimizing the operations of the company, along with assisting our sales team.

Marketing Director

Larisa Burkhead

Larisa Burkhead serves as Marketing Director of The Econic Company, bringing more than 15 years of experience in graphic design and visual communications. She is known for producing high-quality marketing collateral with efficiency and precision, ensuring that the firm’s materials consistently reflect a polished and professional standard. In addition to leading the department, She has built the marketing team from the ground up which has been a significant achievement, particularly given that creative output is a core component of the company’s branding and brokerage support. Her ability to mentor, elevate skill sets, and implement structured design processes has strengthened both the quality and scalability of the firm’s marketing platform.

Throughout her career, Larisa has developed the ability to quickly adapt across a wide range of industries, translating complex concepts and ideas into clear, visually compelling narratives. Her work reflects a strong balance of creativity and strategy, ensuring that messaging remains both impactful and aligned with business objectives.

Larisa is deeply invested in staying current with evolving design tools, software, and techniques, continually refining her approach and expanding her skill set. She places a high value on team development and collaboration, fostering an environment where creativity, growth, and accountability thrive. With enthusiasm, resourcefulness, adaptability, and integrity, she remains dedicated to advancing both her team and The Econic Company as a whole.

Marketing Specialist

Lorraine Li

Lorraine is a Marketing Specialist at The Econic Company.  She holds a Bachelor’s degree in Information Technology and an Associate degree in Multimedia Arts, providing her with a strong foundation in both technical and creative disciplines. She began her career at the firm as a Marketing Assistant, where she quickly distinguished herself as a fast learner with an exceptional work ethic, natural curiosity, and a strong commitment to continuous learning.

Through her diligence and uncompromising standard of quality, Lorraine rapidly advanced to the role of Marketing Specialist, becoming a valued and integral member of the firm’s marketing team. Her consistent effort in providing technical proficiency with creative execution remains instrumental in the development and delivery of Econic’s marketing initiatives.

Marketing Coordinator

Isabel Garcia

Isabel Garcia is The Econic Company’s Marketing Coordinator. She supports the editing and preparation of marketing materials, including brochures and other promotional collateral, ensuring accuracy, timely delivery to clients, and distribution across relevant online platforms. With strong attention to detail and organizational skills, she supports the marketing team in keeping projects aligned with company standards and objectives. She also serves as a key liaison between the marketing department and the administrative team, facilitating clear communication and efficient coordination.

Prior to her career in marketing, Isabel held the role of Pollution Control and Safety Officer at Caldic Philippines, where she managed environmental compliance and workplace safety requirements—experience that continues to inform her detail-oriented, process-driven approach today.

Isabel brings a disciplined, detail-oriented approach to the coordination and execution of marketing initiatives, supporting the team’s efforts and contributing to the consistent, professional presentation of the firm’s brand and services.

Accounting Coordinator

Hassan Idrees

Hassan Idrees is an Accounting Coordinator at The Econic Company, specializing in commission tracking, invoicing, lease data management, rent schedules, and payment reconciliations. He ensures accuracy in financial documentation and smooth processing of broker transactions through a detail oriented and structured approach.

He holds a BS in Computer Networks and an MS in Computer Science, combining strong technical expertise with financial operations. With over 10 years of professional experience, Hassan has worked extensively with various CRMs, financial platforms, and reporting tools, as well as in office administration. His background as a QA Engineer at Simplestudy further strengthened his attention to detail, process accuracy, and system optimization. In addition, he has successfully completed more than 200 freelance projects across different domains, demonstrating versatility and reliability.

Outside of work, Hassan enjoys online gaming, exploring new foods, and playing badminton, maintaining a balanced and active lifestyle alongside his professional commitments.

Operations Assistant

Sikander Idrees

Sikander Idrees is an Operations Assistant at The Econic Company, where he supports the day-to-day operations of the firm. With a Bachelor of Science in Computer Engineering, he combines technical knowledge with strong organizational and communication skills to help maintain efficient workflows and support team productivity. His role focuses on ensuring smooth coordination, accurate record management, and reliable operational support that contributes to the company’s overall efficiency.

Prior to joining The Econic Company, Sikander gained valuable experience in customer support and dispatch operations. He managed customer inquiries for Shopify stores, coordinated personnel and client communications as a Dispatcher at OEIS Company and Niagara Support Services, and provided technical support through live chat and email for TV service customers. His core strengths include multi-channel communication, operational coordination, problem-solving, and maintaining accurate records, making him a reliable and detail-oriented professional.

Administrative Assistant

Dawood Khan

Dawood Khan serves as an Administrative Assistant at The Econic Company, where he supports the firm’s daily operations and internal processes. He is responsible for preparing and processing vouchers, maintaining accurate data within the company’s CRM system, and managing key administrative functions that ensure smooth and efficient workflow across the organization. His attention to detail and strong organizational skills contribute to the consistency and accuracy of internal operations.

Prior to joining The Econic Company, Dawood developed a solid foundation in frontend development and digital operations. His experience includes web development, quality assurance testing, customer support management, and client communications. He has also managed marketing campaigns through Klaviyo, implemented spreadsheet automation in Excel, and coordinated projects using ClickUp and Monday.com. Additionally, he has contributed to weekly reporting, data migration initiatives, and cross-functional collaboration through structured standups and sprint participation.

By integrating technical proficiency with administrative precision, Dawood enhances administrative efficiency while supporting the firm’s broader digital and organizational initiatives.

Administrative Assistant

Crystal Guinto

As an Administrative Assistant at The Econic Company, Crystal supports the day-to-day operations, ensuring the office runs smoothly and efficiently. She assists with coordinating property tours, organizing critical documents, and supporting the team through various stages of the transaction process, from initial listing to closing. She takes pride in keeping projects organized, deadlines on track, and communication clear between all parties involved.

Crystal brings many years of customer service and retail sales experience along with a BS in General Business from San Francisco State University. Before transitioning to administrative work, she spent three years as a content creator, two of those years under contract with an agency, an experience that shaped the open-mindedness, work ethic, and attention to detail she brings to her role today. Whether working independently or collaboratively, her goal is to provide the reliable support that allows the brokers to stay focused on serving clients and closing deals efficiently.